In 2006, WhiteGlove Health was launched with a passion to change healthcare (within our scope) in America. With a clean slate, we stepped back and looked at the healthcare delivery system (how medical care is received and delivered). We studied the “system”, much like Clayton Christensen and Jason Hwang talk about in their book the “The Innovator’s Prescription”. What we learned was: 1) there is a lot of information gathered, much of it manually and in paper form (medical history, consent to treat, medical records, prescriptions, diagnostic requests, etc.), 2) there are many “constituents” involved in providing medical care (physicians, phlebotomists, nurse practitioners and physician assistants, medical assistants, pharmacists, etc. along with many facilities such as physician offices, retail clinics, urgent care centers, hospitals, diagnostic labs, pharmacies, etc.), and 3) there are many clinical and business activities that occur (list too long to enumerate). It should be no surprise, that in the end, what we discovered was our healthcare delivery system in American is a highly fragmented, complex system made up of lots of information, constituents, and activities. With over 50% of the cost of healthcare attributable to the cost of labor, we have way too many people, doing way too many things that should be automated, and making way too many mistakes along the way. And we are all paying for this. So, we set out to bring the necessary change and innovation to healthcare to do something about it! In spite of all the naysayers that said it could not be done, we knew it could, but it required you to Think Differently About Healthcare.

Borne out of that exercise in 2006 were 4 areas of disruptive innovation that we knew were imperative to meeting our goals of lowering cost while improving the consumer’s healthcare experience:

• We changed how and where you access medical care – unlike the struggles that we all experience to see a medical provider when in time of need combined with all the hassles for 3-4 hours (at a minimum), WhiteGlove delivers medical care to people – not the other way around. We are available 365 days a year, 8am to 8pm and we bring everything to our members – at home, at work, or a hotel room (a full complement of medical services, Rx medications, diagnostics, over-the-counters, incidentals, and information). We have re-defined the healthcare experience that our members expect for acute care, chronic care, and wellness.
• We changed how you paid for medical care, the cost of medical care, and how a medical provider makes money – unlike most medical providers that make their money by filing claims for everything they do; often surprising you with a large bill, WhiteGlove is a membership based business, analogous to Costco. WhiteGlove charges it’s members one or more membership fees which gives them access to a higher quality healthcare experience, that costs them less. In addition, we charge our members an all-inclusive flat visit fee of $35 and we file NO claims against anyone’s health plan for any of the medical services we perform or the generic Rx medications we prescribe.
• We changed how a medical provider drives the top line and makes money – unlike most medical providers that secure physician space, hang a shingle, and wait for people to come in and request care; measuring their business success based on how many visits they performed (which translates into how many claims they filed, which translates into revenue), that is NOT how WhiteGlove measures its success. Again, like Costco’s, whose income statement is driven by membership revenue (not the merchandise people buy), we measure our success based on membership enrollments, and thus membership revenue. Consequently, we proactively market and sell directly to employers and enroll entire organizations as our members. And because we are not incented based on visit volume, we are able to give our members the time and attention they deserve.
• We changed how you use technology to lower cost and improve the consumer’s healthcare experience – unlike many medical providers and facilities that are drowning in paper and people, we live in a complete “digital” world at WhiteGlove. We have one single, proprietary IT systems that links together all the constituents connected to WhiteGlove – our employees, our members, our employers, the diagnostic labs, and pharmacies. This is our greatest competitive weapon. If you are going to compete with WhiteGlove and try to deliver the kind of healthcare experience we do, at the price point we are able, you had better figure out how to automate. Our technology platform eliminates costs, reduces errors, improves efficiencies, automates workflow and treatment, and delivers a much higher quality healthcare experience. And for our members and employers, they have web access to information that they've never been given access to before.

In the end, because we Think Differently About Healthcare, we have been able to lower healthcare costs and improve people’s productivity and morale. WhiteGlove has absolutely built an innovation delivery system that operates at a fraction of the cost of traditional provider networks where we can PROVE that we save both the employers and the consumers money and deliver a healthcare experience to our members that they absolutely love!