“Clients are not invulnerable to fear, they are very susceptible to the same fears that everybody has, and a great advisor makes those fears go away.”– Frank Maselli When you can show a prospect that you’re there to help them and not to sell to them, the barriers go down, the bond builds and you’re on a journey of creating a strong, lasting relationship.In this episode, Brad Swineheart and Frank Maselli, best-selling author, professional speaker and financial expert, discuss how advisors can develop a strong bond with prospects, especially in the very crucial first appointment, in this new virtual world.Listen + learn about:

• Tips and tricks for creating a strong emotional connection with your audience.
• How the new virtual world enables advisors to expand their market reach.
• Frank’s advice on helping clients understand their fear and how to dissipate that fear.
• The importance of instilling the feelings of trust and liking in your prospects.
• And more!

Tune in to learn how you can serve your clients better, and develop a lasting relationship, using virtual interactions.Resources: White Glove | Brad Swineheart | Frank Maselli White Glove is proud to present Be Advised - Leading with Value. In this podcast, we focus on successful marketing methods for advisors that generate prospects and clients.