“If you transition to doing more digital content creation and promotion, keep in mind, you still need to nurture relationships.” - Rebecca Hourihan Effective marketing can take an advisor's practice to new levels — but what does that look like with new redefined styles of marketing?In this episode, Brad Swineheart is joined by Rebecca Hourihan AIF®, CMO at 401(k) Marketing to discuss how advisors can invest their time into their digital reputation without losing sight of the importance of nurturing their relationships.Listen + learn about:

• Why advisors should identify three business goals and create a marketing strategy around those goals.
• What advisors should invest in for new business growth opportunities in a hybrid environment.
• The first step to take in marketing to your target audience.
• And more!

Resources: White Glove | Brad Swineheart | Rebecca Hourihan | 401(k) Marketing White Glove is proud to present Be Advised - Leading with Value. In this podcast, we focus on successful marketing methods for advisors that generate prospects and clients