Your clients choose you as their trusted advisor. Show them how much you appreciate their trust.
There are approximately 218,050 financial advisors in the United States and your clients chose YOU as the person they trust with their information and money. While your financial advice and industry knowledge is very important, showing your clients that you care about them can be the difference between staying with you or moving onto the next advisor who shows them attention. Show your clients that you love them with these tried-and-true solutions.
Nurture and Engage Them
According to a study from YCharts,“three out of five clients said that more frequent and/or more personalized contact with their advisor would give them more confidence in their financial plan.” These clients also explained that they do not feel engaged, they want more personalized communications, and the likelihood to retain or refer their advisor was directly impacted by the advisor’s communications strategy. Create a strategy with a healthy mix of personalized financial and non-financial themes to nurture and engage your clients. This strategy can include social media engagement, tailored newsletters, customized email drips, etc. By having multiple touchpoints throughout the year, your clients will feel closer to you and more loved.
We understand that many financial advisors may not have the time or resources to dedicate to nurturing and engaging their clients the way they would prefer. If this is the case for you, check out our Nurture and Engage solutions.
Think of the last time that a professional did something for you that made you smile. Now think of the last time a professional did something special for your family. Which memory holds more weight? When you create close relationships with your clients and include their families, not only are you showing them you love them, but you are also opening yourself up to the next generation of investor. Dean Thurman, financial advisor and co-founder of White Glove said, “We rented out the zoo and told our clients to bring their children and grandchildren. On average, each family who showed up consisted of 5 people.” With client events, you are warming up your relationship with your clients while potentially reaching new prospects.
Family Estate Organizer
Dean also introduces The Family Estate Organizer into his practice to show his clients some love. In a NAIFA article about Dean’s “7 Growth Hacks to Grow Your Practice in Two Years,” Dean explains that the Family Estate Organizer, “is a great way to build relationships with your clients outside of financial conversations.” Dean gives his clients a leather-bound organizer that includes sections for private letters, important dates to remember, personal memory pages, and other valuable sections that a family can use to compile their “in the event of” information. This lets your clients know that you aren’t just thinking about their finances, but you are invested in their legacy.
These are just a few ways to make your clients feel loved. If you are interested in more growth hacks from Dean, you can watch him present to the Carson Group here. If you would like more information about how White Glove can nurture and engage your clients FOR YOU, reach out to an Executive Marketing Consultant by phone (844) 949-9497 or visit our website.