Summer is a slower time for many businesses, including financial firms. Learn how rebroadcasting webinars can help grow your business.
As a financial advisor, you know how important it is to stay up to date with your industry's latest trends and insights. One of the best ways to do this is by attending webinars and other online events, which provide convenient, yet valuable information and networking opportunities. The same goes for your clients and prospects! They find value in educational workshops that aid them in achieving their financial goals.
Believe it or not, people do not stop thinking about their money in the summer. But fear not! There is a way to maximize the summer for your business and benefit your clients simultaneously: rebroadcasting webinars. While it may seem counterintuitive to host events during the summer, it's the perfect time to educate your clients and attract new leads.
Let’s dive deeper into how rebroadcasting webinars can help grow your business.
Reach a wider audience
Traditionally, summer is a slower time for many businesses, including financial planning firms. Rebroadcasting webinars can help fill the slow gaps and reach a wider audience than you would at a live event. Not everyone can attend a live webinar with their busy schedules. Still, by rebroadcasting the presentation, advisors can make the content available to those unable to participate in the original presentation. This can be especially helpful for prospects located in different time zones.
Reinforce key concepts
Repetition is critical to learning and retention. Financial advisors can reinforce key concepts and help prospects better understand the information presented. This is useful for complex topics or ideas that potential clients may need to hear multiple times to understand fully. Additionally, hearing the same information presented in a different way or by a different presenter can help them gain a deeper understanding of the material.
Save time and resources
Creating new content can be time-consuming and expensive. Rebroadcasting webinars is a cost-effective way to provide valuable content to your audience. This will also help advisors make the most of their existing library and ensure that their material is utilized to its fullest potential.
Help prospects with money concerns
Whether traveling, golfing, or purchasing a car or home, people make many financial decisions during the summer. As financial industry expert and coach Frank Maselli says, "People do not go on mental vacations in the summer when it comes to their money." Rebroadcasting webinars focused on complex topics such as Taxes in Retirement, Estate Planning, College Planning and more can help get your audience on the right track, so they can more quickly achieve their financial goals.
Staying top of mind
It’s critical for financial advisors to stay top of mind with their clients and prospects year-round. Consistently providing free, informative content shows your clients you care about their wellbeing and lifelong goals. It builds trust and also aids in nurturing your leads. Although they may not be ready to convert right now, strong communication and content marketing will keep you top of mind in the future.
Don't waste these slow months! Rebroadcasting webinars in the summer is a smart and convenient way to keep your pipeline full of warm leads. It’s an excellent tool for offering your audience compelling content, while expanding your reach and increasing engagement.
White Glove offers Done-For-You webinars, so you can pick up new clients while working on your golf swing or in the comfort of your own home. You can also get a jump start on nurturing your leads and engaging your current clients with our FINRA reviewed drip campaigns, email newsletters, social media marketing and more. If you want to learn more about our marketing solutions, contact an Executive Marketing Consultant by phone (844) 949-9497 or visit our website.