Discover why performance-based marketing is a game-changer for advisors seeking targeted, effective marketing without financial uncertainty.
As a financial advisor, you know the value of strategic planning and calculated risk-taking. But when it comes to outsourcing your marketing, the traditional model can sometimes feel like throwing darts in the dark. You pay a retainer, hope for the best and pray the results justify the expense.
But what if there was a better way? Enter performance-based marketing (PBM), a game-changer for advisors seeking targeted, effective marketing without financial uncertainty.
What is Performance-Based Marketing?
It’s simple: you only pay for proven results. With performance-based marketing, a customer, such as a business, only pays a marketing specialist for their services if they meet specific objectives. In other words, it doesn’t matter how much effort a marketing firm puts into a campaign unless it reaches its target audience.
Using PBM for Educational Workshops
As we like to say, seminars aren’t dead, but the old way of doing them is. Educational events put YOU at the forefront, creating profound emotional connections with your audience. To do them right, you must be willing to invest and have the proper pre- and post-event outreach systems in place. This makes performance-based marketing very attractive in this dynamic space.
Why is it Smart for Financial Advisors?
Performance-based marketing offers lower risk and increased transparency. With performance-based models, your investment is directly tied to results — which means guaranteed ROI.
As a busy advisor, we understand that time is a precious commodity. Juggling tasks like event planning, registration management, marketing, confirmations, venue research, reminders and follow-ups after an event can be overwhelming. That’s where outsourcing to a marketing firm becomes your strategic move. This frees up your valuable hours to focus on what you do best: building meaningful relationships with your clients.
The public is starved for financial education, and in today’s uncertain world, there’s no better time to invest in seminar marketing, allowing you to drive meaningful engagements, whether virtually on a webinar or in person at a seminar.
The Data Behind 30,000+ Advisor Workshops
At White Glove, advisor workshops are what we specialize in. As you can see, with performance-based marketing, our attendance rate and appointment requests are only increasing year after year. It’s a win-win: you only pay after your event and only for the households who attend (no-shows are on us!), and we are driven to deliver impactful results. We feel so confident in our service offering that we even offer a new client guarantee. If you don’t pick up a client within 180 days of your event, we’ll host another event for you, completely free.
The Ingredients of Successful Educational Workshops
But reaching success doesn’t stop there! To get the most ROI from an educational seminar or webinar, you must:
Performance-based marketing is not just a trend; it’s a paradigm shift. By embracing this results-oriented approach, financial advisors can unlock unprecedented growth, optimize their marketing budget and gain a competitive edge in today’s dynamic market.
Interested in performance-based seminar marketing but wondering where to get started? Let White Glove do ALL the work for you. Reach out to an Executive Marketing Consultant by phone (844) 949-9497 or visit our website for more information.