The COVID-19 pandemic has had a big impact on personal finances. Because of this, more people than ever before have started to look at their bank accounts differently — and that's good news for you.

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People Are Seeking Financial Advice

For many, it was a wake-up call: What happens if there's no work? Do I have enough in my savings? How can I invest my money, so I'm prepared if something like this ever happens again? Following the pandemic, many are now worried about inflation and rising interest rates. 

People desperately need financial advice, but many have no clue where to turn. According to the National Financial Educators Council, over 25% of Americans say they don't have anyone they can turn to for financial advice.

The Push For Financial Literacy 

Trends throughout 2022, such as "The Great Resignation," "The Great Retirement" of Baby Boomers, and the student loan crisis, have increased interest in financial guidance. A recent survey found that baby boomers expressed the most interest in working with an advisor (31%), followed by Gen Z (24%), millennials (22%), and Gen X (22%). 

In the past, many employers would manage employees' retirement accounts. Today, individuals must take on more responsibility for self-directed retirement accounts. People now want a financial plan and need advisors to show them the way. 

Financial Education in Your Community

The public is starved for financial education, which means you have a vital opportunity to position yourself as a thought leader in your community. Educational workshops are a valuable tool you can utilize to get in front of prospects, spread your knowledge, and build trust with potential clients. 

While it's likely that some of your audience will not be interested in working with you just yet, you are setting yourself up for future success. By laying the groundwork and sharing your financial expertise, you will be top-of-mind when it comes time for them to start executing financial decisions. 

Ready to grow your business?

In these uncertain times, your insight is more important than ever. It's time to get out and help others while growing your business in the process.

Need help figuring out where to start? Reach out to our team of experts at info@whiteglove.com, today!

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