Food for

See what’s cooking at White Glove
Food for Thought

Check out what's cooking at White Glove

January 23, 2023

Turning Testimonials into an Endless Source of Digital Referrals

Learn how to compliantly leverage the power of testimonial marketing to establish trust and build rapport with potential clients.

December 26, 2022

Best Practices for Mastering Your Presentation

Learn best practices to help you master your presentation and take your skills to the next level.

December 12, 2022

Building Client Trust Through Empathy

Learn how to harness your empathy and cultivate it into cementing stronger connections with clients.

November 28, 2022

The Top Benefits of Hosting a Webinar

Learn how to take your marketing to the next level through educational webinars.

October 17, 2022

How Financial Advisors can Benefit from Marketing Estate Planning

Hesitant to tackle the subject of estate planning? Explore why you should incorporate it into your seminar marketing model.

September 26, 2022

Graphic Design Tips for the Busy Advisor

Avoid common graphic design mistakes when building your brand to elevate your marketing.

August 29, 2022

3 Tips for Creating Original Marketing Ideas

Train your brain to generate unique marketing concepts with these simple techniques.

August 15, 2022

Make Your Email Subject Line Stand Out

Don’t get lost in the inbox. Start crafting your email subject lines a little more creatively.

August 8, 2022

Content is NOT One and Done

Don’t waste content! Put a twist on your old work using these techniques.

July 25, 2022

What is Curated Content, and How Can Advisors Benefit from It?

Your marketing doesn’t always have to reinvent the wheel. Try curated content instead!

April 25, 2022

4 Best Practices When Marketing to Leads

Marketing to new leads can be tricky, but these best practice tips from Mike Ashley, SVP of Product Operations, are sure to help!

December 21, 2021

Starting Your New Year with a Holistic Marketing Approach

All of these marketing approaches can be helpful — but what is your end game?

November 23, 2021

3 Effective Ways Financial Advisors Can Generate QUALITY Leads

When you purchase leads from a third-party company, do you know what you are actually purchasing?

December 22, 2020

Top 6 Trends for Financial Advisor Marketing in 2021

Market changes have come even faster this year as we’ve lived through a once-in-a-lifetime pandemic.

November 30, 2020

Captive Marketing – The Trend for 2021 and Beyond

In its simplest sense, captive marketing is a blend of marketing tactics to showcase professionals as trusted, credible thought leaders.

October 1, 2020

4 Tricky Appointment Setting Objections and How to Approach Them

After hosting more than 4,000 workshops of his own, financial seminar expert Frank Maselli narrowed down the four most common objections.

October 6, 2020

Advisor Webinars: Hidden Truths (Part II)

Whether it’s managing technology hiccups or ensuring you have an engaging, digestible presentation – we’ve got you covered.

September 3, 2020

Advisor Webinars: Hidden Truths (Part I)

In this 3-part blog series, we'll give you a clear idea of what we mean by done-for-you.

August 26, 2020

This Simple Strategy Turned 20 Webinar No-Shows Into an 8:1 ROI

With a little extra time and creativity, we’re seeing some clients maximize the value of no-shows with financial advisor seminars.

May 5, 2020

[NASDAQ] Cracking the Code to Virtual Seminars During Social Isolation

How do you re-design your firm to effectively communicate, enhance productivity and stay agile during times of crisis and uncertainty?

July 15, 2019

Becoming a Local Thought Leader With Educational Workshops [Podcast Interview]

White Glove Co-Founder Mike Thurman appeared on the BMO Global Asset Management Better Conversations. Better Outcomes.

June 13, 2019

Tips For Turning Seminar Prospects into Clients [Plus a Free Download]

Your path to growth depends on following up and following through.

May 11, 2019

So How Can You Make My Next Seminar a Success? Top 10 Questions to Ask a Vendor Before You Write Them a Check for Digital Marketing

To help you with your preparation, here are 10 important questions…as well as the answers we at White Glove (WG) would give you.

July 29, 2018

Real Estate Seminar Secrets

Your happy clients know, like and trust you because you provide them information and wisdom that comes from your experience and expertise.