Food for
Thought

See what’s cooking at White Glove
Food for Thought

Check out what's cooking at White Glove

August 1, 2022

Avoid Going to Spam

Ensure your emails find their way to your audience's mailbox by using these techniques.

July 18, 2022

Quick Advisor Content Marketing Tips

Make marketing easier by having a solid plan and effective resources for your content.

June 20, 2022

3 Reasons Why Financial Advisors Should Be Marketing Estate Planning

There is more to estate planning than just drafting legal documents, and financial advisors should be part of the process.

June 13, 2022

How Advisors can get Ahead During the Slow Season

If your practice is seeing a slowdown due to summer festivities, use these suggestions to keep business moving forward.

May 23, 2022

4 Tips to Make Your New Leads Feel Loved

How to turn new leads into your next clients by showing them some love.

May 16, 2022

How to Combat Workshop Market Saturation

Cut through the noise with these workshop saturation tips.

April 25, 2022

4 Best Practices When Marketing to Leads

Marketing to new leads can be tricky, but these best practice tips from Mike Ashley, SVP of Product Operations, are sure to help!

April 4, 2022

The First 7 Seconds

You have 7 seconds to make a first impression. Are you making the biggest impact?

March 28, 2022

How To Show Credibility Without Bragging

Navigate how to present credibility to a new audience without crossing the line into arrogance.

March 21, 2022

3 Tips to Connect with Your Audience

Whether your audience is a room full of people or a client reading an email, the goal is to make a connection. Try these helpful tips.

March 14, 2022

How To Show Clients You Love Them

Your clients choose you as their trusted advisor. Show them how much you appreciate their trust.

March 7, 2022

What NOT To Say During a Workshop

Avoid these common workshop mistakes and deliver your audience a meaningful, educational experience.

February 28, 2022

Quick Tips – Converting Attendees to Appointments

As a company that has always specialized in workshops, we know a thing or two about converting workshop attendees into booked appointments.

February 21, 2022

3 Tips to Make Your Power Close More Powerful

The purpose of a workshop Power Close is to get your audience excited to book an appointment with you.

December 21, 2021

Starting Your New Year with a Holistic Marketing Approach

All of these marketing approaches can be helpful — but what is your end game?

December 7, 2021

5 Easy Ways to Stay Top of Mind

Are you leaving money on the table? If you aren’t nurturing and engaging with your leads and clients, the answer is yes.

December 2, 2021

How Financial Advisors Can Use Roth Conversions to Add Value

Every year, retirement income planning seems to get more and more complicated.

November 23, 2021

3 Effective Ways Financial Advisors Can Generate QUALITY Leads

When you purchase leads from a third-party company, do you know what you are actually purchasing?

November 12, 2021

7 Growth Hacks to Grow Your Practice in Two Years

Dean attributes much of his success to these 7 growth hacks that his office has put into place over the last few years.

July 13, 2021

Do You Need To Focus On Differentiation?

For most people, money for money’s sake is not living the best life you can.

April 12, 2021

Four Potential Tax Changes Advisors Need To Prepare For

President Biden has outlined a substantial tax plan that includes many changes that could significantly affect retirees.

January 11, 2021

The Financial Advisor's Guide to Podcasting

In recent years, podcasting has grown from its humble hobbyist origins to become big, global business.

December 22, 2020

Top 6 Trends for Financial Advisor Marketing in 2021

Market changes have come even faster this year as we’ve lived through a once-in-a-lifetime pandemic.

April 29, 2021

9 Proven Ways to Achieve High-Converting Webinars

Evidence proves there are superior strategies and tactics when it comes to effectively converting webinar attendees into appointments.

October 20, 2020

8:1 Marketing ROI: How a Small Town Advisor Is Using Webinars to Grow

The consistent success Diorio has experienced in his three webinars has motivated him to schedule webinars for the rest of 2020.

October 1, 2020

4 Tricky Appointment Setting Objections and How to Approach Them

After hosting more than 4,000 workshops of his own, financial seminar expert Frank Maselli narrowed down the four most common objections.

August 26, 2020

This Simple Strategy Turned 20 Webinar No-Shows Into an 8:1 ROI

With a little extra time and creativity, we’re seeing some clients maximize the value of no-shows with financial advisor seminars.

August 17, 2020

8 Tactics Top Financial Advisors Use to Avoid Webinar Drop-Off and Drive Appointments

Over the past few months, Webinars have evolved from a “nice-to-have” lead generation strategy to a “must-have” tactic.

May 5, 2020

[NASDAQ] Cracking the Code to Virtual Seminars During Social Isolation

How do you re-design your firm to effectively communicate, enhance productivity and stay agile during times of crisis and uncertainty?

July 30, 2019

The Q&A – Should it Be Part of Your Next Seminar?

The Q&A is a highly debated and often feared practice associated with hosting seminars.

July 23, 2019

Why Advisors Need to Get Smart on Estate Planning

Many financial advisors avoid hosting estate planning seminars for a number of reasons.

July 15, 2019

Becoming a Local Thought Leader With Educational Workshops [Podcast Interview]

White Glove Co-Founder Mike Thurman appeared on the BMO Global Asset Management Better Conversations. Better Outcomes.

June 18, 2019

How to Grow Your Business By Focusing on Relationships

No matter how good you are at managing wealth, at the end of the day, you’re running a business.

June 13, 2019

Tips For Turning Seminar Prospects into Clients [Plus a Free Download]

Your path to growth depends on following up and following through.

June 3, 2019

Why It’s Time to Change Your Mindset About Summer Seminars

In the advisor community, the topic of hosting educational seminars is highly debated…but it shouldn’t be.

May 11, 2019

So How Can You Make My Next Seminar a Success? Top 10 Questions to Ask a Vendor Before You Write Them a Check for Digital Marketing

To help you with your preparation, here are 10 important questions…as well as the answers we at White Glove (WG) would give you.

July 29, 2018

Real Estate Seminar Secrets

Your happy clients know, like and trust you because you provide them information and wisdom that comes from your experience and expertise.